These are great stats. I was giving a talk on healthcare, social media and niche online communities in London last week. The audience seemed convinced that the age of participant was only those under 30.
I know the greatest growing demographic on FB is females 50-60 years old, but I don’t really have much data on age demographics particular to health-related online communities. Any insight on this with TuDiabetes or other socially integrated health portals.
@Kathy in my general experience with social media you can pretty much count on the 90:9:1 rule being pretty true.
About 90% are just reading, 9% are somewhat active and then 1% are hyperactive and really running at the core of the community.
This tends to hold true online but really everywhere else too. Just think about your neighborhood or a small town and you’ll find most people just live in their homes, some are more socially active, and then there are the few hyper-actives.
As far as TuDiabetes Manny can provide more insight but this is just a general rule. With 21,000 members there may be 10x that in readers and a core of 2,000 or so very active members. Would be interesting to see if Manny can verify close to that. It proves true in the communities that I run more or less, but this is a much larger community and also so emotionally passionate vs a community based around being tall or having a mohawk hairstyle.
What’s the absolute age range? Oldest to youngest? Recognizing, of course, that the age of CWD is probably not accessible if the profile belongs to the parents… but I’m still curious to know how young the youngest TuDiabetes user is.
