Great topic, Manny. I’ll be sure to post at Pharma Marketing, too.
Anyone who saw Michael Moore’s “Sicko” might remember that Michael asked a group of activists in Europe why Americans’ health care was so poor in comparison; the response was that we do not protest. That may be due, in part, to our lack of collective thinking or absence of community sense – the tendency to gather has been reduced to Hallmark holidays in favor of independent single-mindedness painted as freedom and patriotism. But if we knew how much litigation is in process against pharmaceutical companies, and paid attention to the cost in lives lost or destroyed in pursuit of shareholder profit, we should be stirred to massive protest to demand independent oversight of pharmaceutical regulation.
Sadly, though, it is not only the pharmaceutical companies that are to blame for the state of health care. The giants of the food and chemical industries – the Archer Daniels Midlands and Monsantos – should be held as much or more accountable for their part (see “Food Inc”). Here’s a link to a progressive website article highlighting some of the shenanigans that are permitted right under our noses: http://www.alternet.org/blogs/peek/141875/obama%27s_deal_with_big_p….
Personally, it escapes me how pharmaceuticals are permitted to advertise universal efficacy even though research and testing is limited to a relatively narrow range of subjects (generally, white males).
Looking forward to reading more responses on this topic.