Online Photo Contest to Award Trip to the Firestone Indy Lights Championship Race in Miami, FL

Novo Nordisk Asks “Where Have You Flexed?”

Princeton, NJ (May 3, 2010) /PRNewswire/ — Novo Nordisk is launching an online photo contest to help change the way people think about taking insulin. The “Where Have You Flexed” contest is open to patients who use Levemir® FlexPen®, NovoLog® FlexPen®, and NovoLog® Mix 70/30 FlexPen®.

FlexPen® users can submit photos showing the unique and interesting places they have gone with the convenient, portable insulin delivery device — a modern alternative to using a vial and syringe. Now through July 18, 2010, FlexPen® users* can visit to submit photos they have taken in unique locations with their FlexPen®. Smart phone users can also submit photos by visiting the

website directly from a mobile device.

Read the full press release here.

Visit the website with more information here.

Good luck to all who apply!