From the point of view of a person with diabetes, marketers often make the following mistakes when promoting their products to us... I cant help it but nod when I was reading it.
See Details HERE.
Here is #7: Failing to differentiate between the many different kinds of diabetes. There are quite a few different types of this condition (most notably T1 and T2, but also gestational, T1B, LADA, MODY, etc). While they all result in high blood sugar, the etiologies of these conditions and methods for treating are quite different.
If something is "marketed" to me as a "diabetic" and fails to distinguish the different kinds of the condition, I simply look the other way.