TuDiabetes and several other examples of the work we do in the Diabetes Hands Foundation were featured in an article that just got published on Nature Biotechnology magazine.
The article (titled “Drug marketing and the new media”) dealt with the way pharmaceutical companies interact with patients these days using social media. We’ve had various successful experiences where we’ve partnered with companies that have either licensed one of our programs (such as the case of Word In Your Hand and LifeScan, in 2008) or sponsored one of our programs (such as the case of Making Sense of Diabetes and Boehringer Ingelheim, in 2009).
Hope you find the article interesting. You can read it through the PDF attached below:
Nature Biotechnology article.pdf
