I heard my first reference to a pump on a tv show last night. It was on the show Body of Proof. The doctor was talking to her young teen daughter on the phone to tell her she wouldn't be home on time (due to a plague released by terrorists..lol). She asked her if she could show her aunt how to "fill her insulin pump". Most of us wouldn't put it that way, but would say "fill her cartridge" or "change her set", but it made sense to say it that way on tv. She then asked if she had everything she needed in her backback, and "you have cartridges?" Cool! It's the first time I watched this show (I wasn't real impressed with it) so I don't know if they gave more background or if this was the first reference. It was pretty casual and not intrinsic to the plot which to me is great!
I have a theory that something has to grow to a certain level of popularity (Is that what they call a meme?) before appearing in a tv drama. Unless of course, the writer of that show has a pump or a kid with a pump!